resume

Posted by matt on March 9, 2008

Matthew Apps

Address: (not listed, please email) • Phone: (not listed, please email) • Email: mrapps@itis.com

Objective
Well-rounded entrepreneur seeking to utilize strong marketing and communication skills, proven Internet expertise, and IT background in an Internet marketing focused position.
Education
University of Wisconsin, Madison Madison, WI
8/03–7/06
8/91-5/96
MBA, July 2006
BBA, Marketing & Management, May 1996
Experience
TDS Telecom / Chorus (companies merged) Madison, WI
5/06 – present Residential Broadband Product Manager

  • Direct product definition, strategy, promotions, life-cycle, and all operational aspects of residential Internet broadband product line ($60M annual revenue, 150K customers)
  • Oversee $6 million annual DSL deployment budget, prioritizing markets using advanced business model (business model won 2007 TDS Inspiring Excellence award)
  • Manage inventory for $3M annual customer premise hardware budget
  • Identify opportunities, create business cases and spearhead projects to increase revenues or reduce costs (benefits totaling $2.2M in cost reduction and $4M in revenue generation in 2006 & 2007)
9/03 – 5/06 Associate Manager E-Commerce Market

  • Dictated strategy, metrics, business rules and programming requirements for all TDS websites
  • Managed ASP/SQL/XML interactive web site generating over $5 million in annualized service revenue
  • Constructed and implemented comprehensive geographic SEO strategy increasing Google and Yahoo traffic and conversions by over 400%
  • Evaluated metrics providers implementing Google Analytics and Omniture to identify issues and opportunities
  • Grew online revenues by over 300% and site traffic by over 100% from 2002 – 2006
  • Directed third-party developers, contractors and designers (100k annual budget) for all TDS web sites
  • Launched partnership with Google generating over $400,000 in annual operating cash flow
9/01 – 9/03 Senior Administrator E-Commerce Market

  • Developed and implemented portal affiliate programs, content management, and metric reporting solutions
  • Created e-mail marketing system sending over 200k emails generating $175k in annualized service revenue
  • Successfully promoted web campaigns and monitored target offerings to diverse nation-wide TDS customer base
  • Delivered and presented e-commerce revenue reporting and metrics to upper-level managers
12/99 – 9/01 Interactive Marketing Manager / Marketing Web Developer (as Chorus Communications Group)

  • Designed and architected all Chorus residential and business e-commerce website and portals
  • Built Chorus intranet (Allegro) performing all research, planning, coding, design, layout, and tool creation
  • Constructed and managed cross-functional teams for programming and content management on all web sites
Apps Consulting

Madison, WI

5/96-Present Founder / President, Independent eMarketing Consultant

  • Consult independently for individual companies, recommending and implementing Internet, intranet, eMarketing, programming, hardware, software, networking, and overall IT solutions
Automotive Directions, Inc. Madison, WI
7/96 – 10/99 Product Manager

  • Directed all aspects of revenue reporting product portfolio ($500k annual revenue) including development, sales and life-cycle management
  • Managed a client base of over 400 automotive dealers in Wisconsin and Florida
  • Performed consultative selling to owners of automotive dealerships and recommended reporting, research, and CRM strategies
5/96 – 7/98 Market Analyst

  • Programmed customized database applications in Microsoft Access, developed sales forecasts, and assisted in strategic planning relating to all aspects of the promotional process
  • Represented company in local, state, and national conventions—provided monthly trend analysis and predictions to local newspapers and radio stations
  • Designed, launched, promoted, managed and maintained company web site
  • Budgeted, recommended, purchased and maintained all hardware and software needs of company
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