Posted by matt on March 9, 2008

Matthew Apps

Address: (not listed, please email) • Phone: (not listed, please email) • Email:

Well-rounded entrepreneur seeking to utilize strong marketing and communication skills, proven Internet expertise, and IT background in an Internet marketing focused position.
University of Wisconsin, Madison Madison, WI
MBA, July 2006
BBA, Marketing & Management, May 1996
TDS Telecom / Chorus (companies merged) Madison, WI
5/06 – present Residential Broadband Product Manager

  • Direct product definition, strategy, promotions, life-cycle, and all operational aspects of residential Internet broadband product line ($60M annual revenue, 150K customers)
  • Oversee $6 million annual DSL deployment budget, prioritizing markets using advanced business model (business model won 2007 TDS Inspiring Excellence award)
  • Manage inventory for $3M annual customer premise hardware budget
  • Identify opportunities, create business cases and spearhead projects to increase revenues or reduce costs (benefits totaling $2.2M in cost reduction and $4M in revenue generation in 2006 & 2007)
9/03 – 5/06 Associate Manager E-Commerce Market

  • Dictated strategy, metrics, business rules and programming requirements for all TDS websites
  • Managed ASP/SQL/XML interactive web site generating over $5 million in annualized service revenue
  • Constructed and implemented comprehensive geographic SEO strategy increasing Google and Yahoo traffic and conversions by over 400%
  • Evaluated metrics providers implementing Google Analytics and Omniture to identify issues and opportunities
  • Grew online revenues by over 300% and site traffic by over 100% from 2002 – 2006
  • Directed third-party developers, contractors and designers (100k annual budget) for all TDS web sites
  • Launched partnership with Google generating over $400,000 in annual operating cash flow
9/01 – 9/03 Senior Administrator E-Commerce Market

  • Developed and implemented portal affiliate programs, content management, and metric reporting solutions
  • Created e-mail marketing system sending over 200k emails generating $175k in annualized service revenue
  • Successfully promoted web campaigns and monitored target offerings to diverse nation-wide TDS customer base
  • Delivered and presented e-commerce revenue reporting and metrics to upper-level managers
12/99 – 9/01 Interactive Marketing Manager / Marketing Web Developer (as Chorus Communications Group)

  • Designed and architected all Chorus residential and business e-commerce website and portals
  • Built Chorus intranet (Allegro) performing all research, planning, coding, design, layout, and tool creation
  • Constructed and managed cross-functional teams for programming and content management on all web sites
Apps Consulting

Madison, WI

5/96-Present Founder / President, Independent eMarketing Consultant

  • Consult independently for individual companies, recommending and implementing Internet, intranet, eMarketing, programming, hardware, software, networking, and overall IT solutions
Automotive Directions, Inc. Madison, WI
7/96 – 10/99 Product Manager

  • Directed all aspects of revenue reporting product portfolio ($500k annual revenue) including development, sales and life-cycle management
  • Managed a client base of over 400 automotive dealers in Wisconsin and Florida
  • Performed consultative selling to owners of automotive dealerships and recommended reporting, research, and CRM strategies
5/96 – 7/98 Market Analyst

  • Programmed customized database applications in Microsoft Access, developed sales forecasts, and assisted in strategic planning relating to all aspects of the promotional process
  • Represented company in local, state, and national conventions—provided monthly trend analysis and predictions to local newspapers and radio stations
  • Designed, launched, promoted, managed and maintained company web site
  • Budgeted, recommended, purchased and maintained all hardware and software needs of company
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