• Direct product definition, strategy, promotions, life-cycle, and all operational aspects of residential Internet broadband product line ($60M annual revenue, 150K customers)
• Oversee $6 million annual DSL deployment budget, prioritizing markets using advanced business model (business model won 2007 TDS Inspiring Excellence award)
• Manage inventory for $3M annual customer premise hardware budget
• Identify opportunities, create business cases and spearhead projects to increase revenues or reduce costs (benefits totaling $2.2M in cost reduction and $4M in revenue generation in 2006 & 2007)

• Dictated strategy, metrics, business rules and programming requirements for all TDS websites
• Managed ASP/SQL/XML interactive web site generating over $5 million in annualized service revenue
• Constructed and implemented comprehensive geographic SEO strategy increasing Google and Yahoo traffic and conversions by over 400%
• Evaluated metrics providers implementing Google Analytics and Omniture to identify issues and opportunities
• Grew online revenues by over 300% and site traffic by over 100% from 2002 – 2006
• Directed third-party developers, contractors and designers (100k annual budget) for all TDS web sites
• Launched partnership with Google generating over $400,000 in annual operating cash flow

• Developed and implemented portal affiliate programs, content management, and metric reporting solutions
• Created e-mail marketing system sending over 200k emails generating $175k in annualized service revenue
• Successfully promoted web campaigns and monitored target offerings to diverse nation-wide TDS customer base
• Delivered and presented e-commerce revenue reporting and metrics to upper-level managers

• Designed and architected all Chorus residential and business e-commerce website and portals
• Built Chorus intranet (Allegro) performing all research, planning, coding, design, layout, and tool creation
• Constructed and managed cross-functional teams for programming and content management on all web sites

Madison, WI

• Consult independently for individual companies, recommending and implementing Internet, intranet, eMarketing, programming, hardware, software, networking, and overall IT solutions

• Directed all aspects of revenue reporting product portfolio ($500k annual revenue) including development, sales and life-cycle management
• Managed a client base of over 400 automotive dealers in Wisconsin and Florida
• Performed consultative selling to owners of automotive dealerships and recommended reporting, research, and CRM strategies

• Programmed customized database applications in Microsoft Access, developed sales forecasts, and assisted in strategic planning relating to all aspects of the promotional process
• Represented company in local, state, and national conventions—provided monthly trend analysis and predictions to local newspapers and radio stations
• Designed, launched, promoted, managed and maintained company web site
• Budgeted, recommended, purchased and maintained all hardware and software needs of company